Privacy Policy
Last updated: 17 June 2026
American Football bet (“we”, “us”, “our”) operates the website American Football bet and is committed to protecting the privacy and personal data of every visitor. This policy explains what data we collect, how we use it, and your rights under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Data Controller
The data controller for American Football bet is American Football bet. If you have questions about this policy or wish to exercise your data rights, you may contact us through the details provided in the Contact section below.
What Data We Collect
We collect and process the following categories of personal data:
Automatically collected data. When you visit our website, our servers and analytics tools automatically record certain information including your IP address, browser type and version, operating system, referring URL, pages visited, time spent on pages, and the date and time of your visit. This data is collected through cookies and similar tracking technologies as described in our Cookie Policy.
Voluntarily provided data. If you contact us via email or a contact form, we may collect your name, email address, and any other information you include in your message.
We do not collect sensitive personal data such as health information, political opinions, or biometric data. We do not knowingly collect data from individuals under the age of 18.
How We Use Your Data
We process personal data for the following purposes and on the following legal bases:
Website analytics and improvement (legitimate interest). We analyse aggregated and anonymised traffic data to understand how visitors use our content, identify technical issues, and improve the user experience. Analytics data is not used to identify individual visitors.
Responding to enquiries (legitimate interest and consent). If you contact us, we use your contact details solely to respond to your message. We do not add enquiry emails to marketing lists without explicit consent.
Legal compliance (legal obligation). We may process data where required to comply with applicable law, regulation, or a valid legal request.
Cookies and Tracking Technologies
Our website uses cookies and similar technologies to function properly and to collect analytics data. For full details on the cookies we use and how to manage your preferences, please refer to our Cookie Policy.
Third-Party Services
We use the following categories of third-party services that may process your data:
Analytics providers. We use analytics tools to understand aggregate visitor behaviour. These tools may set cookies on your device and collect data such as pages visited, session duration, and approximate geographic location based on IP address.
Hosting and infrastructure. Our website is hosted by third-party providers who process data on our behalf in accordance with our instructions and appropriate data processing agreements.
We do not sell, rent, or share your personal data with third parties for their own marketing purposes.
Data Retention
We retain analytics data in aggregated form for up to 26 months. Contact enquiry data is retained for up to 12 months after the enquiry has been resolved, unless a longer retention period is required by law. After these periods, data is securely deleted or anonymised.
International Data Transfers
Some of our third-party service providers may process data outside the United Kingdom. Where this occurs, we ensure that appropriate safeguards are in place, such as standard contractual clauses approved by the UK Information Commissioner’s Office (ICO), to protect your data in accordance with UK data protection law.
Your Rights
Under the UK GDPR, you have the following rights regarding your personal data:
Right of access. You may request a copy of the personal data we hold about you.
Right to rectification. You may request that we correct any inaccurate or incomplete data.
Right to erasure. You may request that we delete your personal data, subject to certain legal exceptions.
Right to restrict processing. You may request that we limit how we use your data in certain circumstances.
Right to data portability. You may request that we provide your data in a structured, commonly used, machine-readable format.
Right to object. You may object to processing based on legitimate interests at any time.
To exercise any of these rights, please contact us using the details below. We will respond to valid requests within one calendar month.
Data Security
We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encrypted data transmission (HTTPS), access controls, and regular security reviews.
Changes to This Policy
We may update this privacy policy from time to time. The “Last updated” date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.
Complaints
If you believe your data protection rights have been violated, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO). You can find information about how to do this at ico.org.uk.
Contact
For any questions or requests regarding this privacy policy or your personal data, please contact the American Football bet editorial team through the contact information provided on our About Us page.