About Us
Last updated: 17 June 2026
What We Do
American Football bet is an independent editorial publication focused on data-driven NFL and American football betting analysis for the United Kingdom market. We produce research-backed guides, strategy content, and educational resources designed specifically for British punters navigating NFL betting through UKGC-licensed platforms.
Our content covers the full spectrum of NFL wagering — from beginner explanations of how point spreads and fractional odds work, through to advanced strategic analysis of metrics such as EPA and DVOA. Every article is written for a UK audience, using British terminology, fractional and decimal odds formats, and references to the UK regulatory framework.
Editorial Methodology
All content on American Football bet follows a structured editorial process built around transparency and data integrity.
Primary sources first. Statistical claims are sourced from recognised primary authorities including the UK Gambling Commission, the American Gaming Association, Mordor Intelligence, IMARC Group, and official NFL data. We do not cite unverified third-party aggregators or anonymous forum posts as data sources.
Cross-referencing. Where multiple sources cover the same metric, we cross-reference figures before publication. If sources disagree, we note the discrepancy in the text rather than selecting whichever number is more convenient.
Currency and date transparency. All monetary figures are presented in their original currency. Publication and data vintage dates are stated alongside statistics so readers can assess how current the information is.
No bookmaker affiliations. American Football bet does not operate affiliate agreements with gambling operators. We do not rank, recommend, or endorse specific bookmakers. Where bookmaker names appear in our content, they serve as contextual examples of market features available to UK punters — not as commercial recommendations.
Responsible gambling integration. Every article that discusses active betting includes references to responsible gambling resources including BeGambleAware, GamCare, and GamStop. We treat responsible gambling as an integral part of betting strategy, not a compliance afterthought.
What We Do Not Do
American Football bet does not provide financial advice. We do not guarantee the accuracy of any prediction or the profitability of any strategy. We do not operate a tipping service. Our content is for informational and educational purposes only, and all betting decisions remain the sole responsibility of the reader.
Content Updates
Our guides and analysis articles are reviewed and updated periodically to reflect new data releases, regulatory changes, and developments in the NFL betting market. The date of the most recent review is displayed on each article.
Contact the Editorial Team
If you have questions about our content, wish to report an error, or have a data-related query, you can reach the editorial team by email. Our contact details are available through the website.